In the wake of the Covid lockdowns, I found myself in a peculiar predicament – a shortage of cardboard boxes for my deliveries. It forced me to pause and ponder: did I truly need two boxes for every shipment? One to house the shoebox, which safeguarded the shoes, and another, the carton box, to protect the shoebox. It felt, well, somewhat wasteful.

With a hint of trepidation, I decided to take a leap of faith. I sent out a few pairs without the additional cardboard layer, unsure of how they'd fare on their journey. To my pleasant surprise, the transportation and deliveries went off without a hitch.

That experiment led to a pivotal shift in our packaging philosophy. Today, we've embraced streamlined shoe boxes, bidding farewell to the excess packaging and the accompanying waste. However, we're fully aware that certain circumstances do call for packaging. That's why we've made a conscious choice – our shopping bags and heel pouches are crafted from fabric, designed not just for practicality, but for reusability and sustainability. Because sometimes, a good story starts with a simple question.

Finally, we are quirky when it comes to shipping boxes. I used to put each shoe box in a cardboard box. However, after a late delivery from our carton supplier I was forced to improvise, and I wrapped all shipments in brown craft paper. The result was better than expected. The packages were protected during delivery, and they were lighter, reducing the weight on the plane and the cost of shipping each package. It was a win-win decision, and I haven’t turned back.

Sometimes I do need to use a box to send your order, when I do, I hope you won’t be offended, but chances are it’s a re-used box. There is just way too much packaging being produced for single usage and this is my way of making a difference.